Updated: Oct 4, 2022
You may be sabotaging your course creation success
You procrastinate and put off creating.
When you're putting off creating your course, you are essentially telling yourself that the course doesn't matter enough. In turn, that makes it harder to focus on and work on your course when you do have time. It also triggers negative emotions such as fear and anxiety that make it even less likely that you'll create. The process of procrastination puts you in a hole and the longer you put off creating, the deeper the hole gets. You are building up all of this resistance to getting started or doing any of the steps. Once your course is created, then you can learn how to market it for more success! But before it can be successful in the marketplace, there must be a product!
What causes procrastination
The two biggest reasons for procrastinating are perfectionism and indecision. So if you recognize either one of these as being true for yourself, then look at what's causing that so that YOU can overcome it! Too many people blame their circumstances for why they don't do what they want to do or what they know they need to do but until someone takes personal responsibility... nothing will ever change! Whether we believe things happen by chance or by choice... nothing changes until WE change our thinking!
You're afraid of making mistakes.
You might be sabotaging your course creation success because you’re afraid of making mistakes. I get it! You don’t want any part of your online course to fall flat. You may even have a hard time hitting the “send” button on an email because you’re searching for the perfect words.
Perfectionism can show up in many places, including how we run our businesses and create our courses. Sometimes, perfectionism is what allows us to deliver stellar products and services. But other times, it can keep us from taking risks that could lead to increased sales, expanded reach, and heightened impact in the online learning space (and beyond).
One way that perfectionism shows up when you're creating a course is when you try to create the perfect product before having anyone test it out or buy it—or sometimes even sign up for some kind of waitlist. In other words: if we aren't sure that a course will be great, why would we risk putting ourselves out there?
You have trouble communicating your worth to people.
You may be sabotaging your course creation success if you have trouble communicating your worth to people.
Understand your value and learn how to communicate it to the world. To get their attention, you'll need to relate to people and make them feel like you understand them. The best way to do this is by being authentic, making others comfortable, and positioning yourself as an authority on the subject matter.
You feel like you'll ever be good enough.
This is a tricky one. I hear this all the time. and of the many people who have said this to me, their fears were so high that they didn’t start for a very long time. And what happened as a result? They never got there! Because if you don’t put your course out there and try, you’ll never know.
So let me repeat that: If you don't put your course out there and try, you'll never know.
I’m not saying that creating a crappy course is the way to go - trust me! That will not help anyone (including yourself). But if you are doing everything in your power to make sure that your first or next course is of value, then stop worrying about whether or not you're good enough right now. It's up to you to get it out there so your audience can tell you how
awesome it is!
You're scared that you won't get the results you want.
Define the results you want to get.
This might seem obvious, but we’re always surprised by how many people don’t do this step.
Of course, if you don’t know what you want out of this course creation journey, then it doesn’t matter if you have a plan or not. It also makes it harder to create a course if you aren’t clear on your specific goal.
People often define success as “making more money from my course than I put into it.” But that doesn’t tell him/her anything about the actual results he/she wants to get.
You must determine your goal before embarking on the path forward and creating your first online course. Otherwise, there's no reason for anyone to take it!
You think that all tasks are equal.
To be effective and avoid being busy, you need to learn how to prioritize. You only have two options: do or delegate.
This is the secret of productivity: stop trying to do everything, and start doing the things that matter most.
The easiest way I’ve found to do this (and I’m not kidding when I say this) is with a written to-do list for your course creation tasks.
I want you to sit down and make a list of every single little thing that needs to get done for your course creation business. Don’t stop until you write down everything. It may take some time, but it’s worth it.
No one is an expert at everything. this may come as a surprise to you. People don’t expect you to be an expert on everything. They just want to know that you’re honest and willing to share your knowledge even if it’s imperfect (remember: any knowledge at all is more than what they knew before).
So, knowing that no one expects us to be flawless experts (not even the person in the mirror), I encourage you to move past this fear of not having enough expertise and instead focus on sharing your unique gifts with the world.
For your students to value what you do, they have to be willing to pay for it.
There's a truth that needs to be said here. For your students to value what you do, they have to be willing to pay for it.
If you're going to create an online course, it has to be priced according to its worth. You may think that the value of your course is in the price you charge, but it's not. The cost of your course is usually not the deciding factor when people decide whether or not they want to invest in your product. What they're paying for is your expertise and how much value they receive from that expertise.
So yeah...your online course needs a price tag (or two) on it! When you put a dollar amount on the time, energy, and resources you spent putting together a product that can help someone else achieve their goals, it sends them a clear message: "I am an expert at what I do!"
If any of these statements ring true for you, it's time to overcome self-limiting beliefs and push through to success.
If you're experiencing any of the issues above, it's time to overcome self-limiting beliefs and push through to success. You can do this!
One way to deal with self-limiting beliefs is by investing in coaching and accountability partners. If you have someone else you’re accountable to, it makes the process easier—especially if those are people who know what they’re talking about. A good coach can help you make adjustments along the way (even when they’re hard) that will push through your limits and help you achieve your goal.
I know how overwhelming all of this can be. It can seem like too much to take on, especially when we're also juggling everything else in our lives: family, friends, work commitments...the list goes on. But I want you to know this: The only way to get what we want out of life is by pushing ourselves outside our comfort zones and embracing new challenges—and even failure! —as opportunities for growth instead of letting them hold us back.